A Newsletter by SAM about using your website.
The RSS feed on a blog sends all of your blogs and any updates and changes you make on them directly to a database. Within hours, blog searches find it, and your blog subscribers get the new blog immediately. For example, I might choose my Google homepage as the site for reading any of the blogs I have signed up to get. As soon as a new blog is written, it is found and delivered to my homepage. So blog searches are 'searching' every few hours unlike Google, Yahoo and other search engines that send out "spiders" to websites every few months. The advantage to having a regularly posted blog on your website, then, is that it is searched frequently and keeps your website in the forefront.
If you are still confused about blogs, start using other blogs. Go to the Google search engine and click on "MORE" in the upper left hand side of the page. In the drop down menu, choose blogs. Then type in a keyword or phrase that is used in your website marketing strategy. What blogs appear? Find one that is interesting and add a comment to it. If the owner of the blog approves your comment, it will be posted on his/her blog. Check the blog site to see if it is there. You have just advertised your website! Partnering with other blogs is advantageous to you. For example, if you are a mortgage broker, a real estate agent with a blog might be interested in developing a relationship. If your comments are informative and interesting, the real estate agent might decide to send you leads.
The word blog combines the words web and log. Go to this link: http://en.wikipedia.org/wiki/Blog, and Wikipedia gives you a thorough definition. In short, the owner of a blog shares opinions, ideas and expertise by posting it on the internet. And, photographs, images, audio and video can all be inserted into a blog to enhance its message.
We’ve mentioned this point already but it is important. Blog searches just look for blogs and does it every few hours. A search engine searches websites and the blogs on them, but it only does searches every few months, not hours. Consequently, blogs give you a lot of visibility on the internet.
A blog expresses the opinions of its owner. If a business is primarily about its owner’s opinions, then using a blog for a website is a great idea. A blog can offer lots of free, useful information as well as links to other blogs, but a website establishes the owner as a business. If you add a blog to your established website, you give your customers the opportunity to know you, your expertise, your credibility. Sometimes your blog will even bring you customers when it is linked to your website. A reader likes what you have to write on your blog and might decide to hire you. The blog complements the business, and, you can completely control all of the content on the blog.
Your business should be aligned with your website for another important reason. If you decide to sell your business, but your blog is your website, it is difficult to separate you from the business. Remember...a blog contains all of your opinions and expertise. A buyer would find it difficult to 'buy' your opinions. Instead, putting a blog on a well designed website adds value to it by adding information, drawing customers and reinforcing the brand. Yet, the blog can be separated from it at the time of the sale.
The Administration or ‘admin’ area of your website or blog is invisible to the public. Comparable to a ‘back room’ in a store, this area is where you post your blogs. As we mentioned in a previous article, we use WordPress when our clients ask for a blog to complement their website. Created with the same open source code we use – php, WordPress is very compatible and easy to use. We set up your WordPress blog to use your server’s database. To post your blog, you log into the admin area.
Your readers can send you comments about your blog entries, and an email will notify you. Unfortunately, these blog email accounts attract a lot of spam. Spam robots will crawl over the Internet hunting for forms to fill out, so your blog account can become filled with spam. To prevent this, we have built a “captcha” field that prevents spam. A captcha field is a series of letters or numbers that your commenter will have to duplicate in order to submit a comment about your blog entry. (For an example to go: http://transnetmedia.com/contact.php) However, because spam robots are being taught to read, we’ve begun to use numbers that have to be added. Robots may learn to read, but teaching them to add will be a tough task. Once you get a good comment from a reader, you can go into the admin area of your blog and decide whether the comment should be posted on your blog.
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All Rights Reserved 1995 - 2013