A Newsletter by SAM about using your website.
Sep/Oct 10 SEO â€“ Search Engine Optimization for our site
Have you ever heard of the cobbler’s son who goes barefoot? Well, our website is barefoot. It needs some tender loving SEO. We do not advertise ourselves as SEO specialists but by following certain rules, sites can climb to the spots that can bring them a Google presence. Selling and new clients is another matter. That is where your site needs to do a few more things with the message you give. We decided to give transNETMedia.com an SEO uplift. So far, we have toyed with some phrases but this takes a serious focus to get your site on the first page with the right phrase. So this article is about picking the phrase we want for our site to place high on Google.
When making changes to a website, the robots that store the data for Google scan a site every three months. So, our results often don’t show for this length of time. Our next article will tell what we are doing to bring that number to the first page.
Based on our research we are now focusing on the placement of the phrase “Phoenix Web Design.” This does mean on the website but it also means naming links to the website. What does that mean? If you put a link to your website, say in a blog, give it a title and use the phrase for which you want your site to rank high in Google.
We do have links to our site. At the bottom of every footer of our client's websites we have a logo that links back to our site. The title of it is most likely, “Website by transNETMedia.com.” If we changed the links to, Phoenix Web Design,” would it help to bring up our rating. Let's get started!
We have moved up to page 6 which means it is between 60 and 70. It is moving up. There is a website that keeps track of the links to your site and the keywords linked to it. Go to backlinkwatch.com. If you can make those keywords line up with the words you choose as the right keywords for your site, it can help to move up your ranking. Getting to page two is important. Searchers today don’t feel as compelled to use the number one listing for a search. The first page can be dominated by directories. They are large listings and companies that spend big bucks for SEO maintenance. These sites are being forced to the top. Most searchers are seeing the value in digging a little deeper. For instance, if you are looking for someone to work on your car and you key in Auto Repair Phoenix, they first several listings are going to be car dealerships. Maybe you don’t want to us a car dealership. Then you may dig deeper then the first page.
Once they do find you for the important keywords are you giving them the right message that will keep them at your site and convince them they want to be a customer.
Linking to your site can raise your rank but there are some things you need to remember as you link to your site. Often when a link is created to a website only the domain name is used as the link. If your domain name does not have your important keywords in it then the link is not supporting your placement for those words. For instance, If I make a link for http://transnetmedia.com, it doesn't have Phoenix website design in it, it does nothing for my placement. The one who owns the domain phoenixwebdesign.com has an advantage right off the bat.
Enough good links to your site can keep your site at the top in Google. We are working on those links and I will let you know in Linkedin how it works out.
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