A Newsletter by SAM about using your website.
Sellable Sites May/June 2010
So; we ask ourselves why would someone want to buy your site. Is it because it looks good when someone finally gets to the site. Is it because it gets a lot of hits? Is it because you are actually making an income from your site?
Using the name of your company as your domain may limit the sale. Instead of using transNETMedia.com we should have used websites.com. It may have not been taken in 1997 when I first started using transNETMedia.com.
If we start with the look, use your own images. Do not use borrowed images from the web. This is true for your content as well. That is true for two reasons. The first is the same for images and text; it is plagiarism. Second: the search engines refuse to recognize content the second time it is posted. When choosing the domain name it is a good idea to use your keywords or phrase instead of the name of your company. That way when a competitor buys your site. It is much easier to assume the site as their own.
Put effort into the design. When I say design, I mean the mechanics, how it serves your company. Then be sure that the look and message are delivered effectively.
We think Wordpress is your blog answer but in most cases, it is not the website answer. Wordpress has a blog program where you can put the blog on your website. This means it is more a link to the blog. It means when an entry is made into the blog it goes in a database on the same server where your website is located. If you decide to close the blog and all its contents, you are more successful when it is loaded on your site. You delete the database. Copies are stored in some archives but it isnít easy to retrieve.
If you put up your site and are likely to forget about for a while, donít get a Wordpress website. If you understand the value of using your site interactively but donít like to maintain your site, donít get a Wordpress, Joomla or other template website. It can be much more effective, cost wise and work wise to get a custom website. I say shop around. I know the options are plenty but donít settle for your first choice.
When thinking outside the box with a website, it may mean leave the canned templates behind. No matter what business you are in it is important to stand out from your competitors. Thinking outside the box makes the difference. Serving your existing clients online can give your site the edge over your competition. This and a keyword strategy aligned with online marketing can communicate a selling message that attracts new customers. This means a website that is custom built.
Many businesses use their websites to perform customer service functions. Like answering common questions. If some of these answers are only for customers, give them a login on your site and start your own social media place on your site for only for your customers. This is a place where customers can log in get the answers to questions about products they bought from you and now can be an added feature to you business.
Another idea is to make forms designed to not only come to you as emails but also can be stored in databases. This can create multiple ways of accessing the data. The options you have are up to you with a good web designer that has a full functional development team to help you create a unique site beyond your competition.
If you are a photographer or artist or are selling any unusual stuff and you want an online shopping cart, a canned shopping cart may not be the answer. Think about what would serve your clients best. Design the mechanics yourself with the advice of a good web designer who will help you with the site architecture. Choosing a shopping cart
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