A Newsletter by SAM about using your website.
In this down economy and the big merchants stays big and the little merchants struggle, it is good to patronize the small merchant. The small merchant on the web usually specializes in something often not offered by the bigger online merchants. I encourage buying from the small merchant websites. Here are some tips to being safe when buying from the small merchant.
It is so easy to buy on the Internet. One suggestion that I always make is to check your destination of your purchase when buying on the Internet. Unfortunately, we bought one gift this year that never made it. We kept checking and it was a major store that never got back to us and the gift was never sent because they didnít have one to send. Three days after Christmas we finally called the store and they said to call in three more days, because they had to track one down. After three more days passed the company was able to track another gift down and send it late. Here it is way past the New Year and it still has not arrived at its destination. We ordered this gift on Dec 15. It was a good thing we checked on it. By Jan 13 we cancelled the order. It was going to get there and their customer service didn't know what was going on.
They too, never notified us but kept our money. We finally got a credit to our account. Unfortunately, many of us learn the hard way to make sure to check a packages tracking and make sure it arrives at its appropriate destination and on time.
Selling items on your website is always a unique experience. Most canned shopping carts appeal to a generic item, gifts for example, sold with a repeat performance and a constant price. Most shopping carts are set up for price changes and item changes. However, the canned-cart doesnít allow for all the features one might need. To just say to your programmer, ďI want a shopping cart and I want to take credit cards online,Ē can get you into a place you may not want to be. Today, most programmers do not want to build or write code for something that has already been done. Why reinvent the wheel? If it were a only a wheel you needed then that would be fine, but there are certain things you need to look for when building your site with a shopping cart. Before you jump into the online sale donít let your programmer put you at risk or create a site that is obsolete in a few years. It is best to let yourself experience online shopping for yourself, especially with products that are similar to your own products. This will help you in two ways:
When setting up your merchant account for your online product your merchant service will ask you if you need a shopping cart. Discuss this with your developer before agreeing to anything. Your merchant service can end up having you pay for an extra charge every month that could be avoided for a shopping cart that doesnít fit.
There are many items that donít require customizing when selling on the Internet but too often the need for customizing isnít considered when a merchant requests a shopping cart. The first response to the need for a shopping cart is a canned one. That is, one that has already been created as a package and adapted to the needs of the merchant. Letís make an analogy. Supposing you have to move to Phoenix and you need to rent a house. You talk to someone and you tell them you need a house and it needs to have three bedrooms, two baths and a certain area. You put your money down and move. You forgot to mention you have a dog and you need a backyard. He also thought you would like a spa but you have little use for it since you have small kids and will have to close it off so they donít fall in. The point is you, missed the details. It is better when you take a clear assessment of what you need and make sure you get it.
You might consider building your own custom to your needs. It is not that complicated and the results are your own. Contact us and we can talk about your needs. contact
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