A Newsletter by SAM about using your website.
More on The Look - Nov/Dec 2009
I have always been an advocate of color, and maybe it is because I started designing when you had to pay for every color you printed. Once you decide to have a website, the color is actually the free part. Why not just use all the color you can to take advantage of this great deal?
We know that there is more to a website and its success than color but, color can definitely support a message. I often get carried away with the freedom of color on the Internet, and I am now trying to decide, how important it is. I find that a website can do more than tell us something. It can make us feel and stimulate our vision. Websites give us the ability to touch the buttons and rollovers we want and our eyes are what entices us to do this. If you visit Disney.com, the site works to make your senses a part of the experience. Be ready because as soon as you get there, the screen becomes a sky and a movie starts to entertain us. Once we get caught up in the site we canít help but want to explore more of it. That is a successful website.
Websites can become overly busy places for content. Since content is key in SEO (search engine optimization) and the home page is the best place, our focus can make the site a little sloppy. That is why I choose to address, "How Much is Too Much."
When you have other ways to bring customers to your site, besides the free listing, it allows your site to be simple and allows you to hold back on all the valuable information that gives your competition too much information. It also allows you to be free in your homepage choices. If you want a Flash website, you can go for it. It is not a bargain to pay for keywords. It can ultimately pay for itself when you start getting a good amount of clients.
When it comes to investing in a website, itís the message that is the most important. The look of a site supports the message. A website, no matter how you get your users to the site, whether it be with a great search engine rating, you buy your keywords through a search engine, or you have your own marketing method to bring your users, the message of the website must communicate what it needs to get your user to do what you want or expect. The strategy is to have a look and the right text that will influence what your user will do. The mechanics of the site will then let the user communicate with you. If it is to buy a product or service, the merchant needs to communicate not only the product that they want but also a safe way for your user to know their purchase will be handled with care. A great tip is to make sure you buy from yourself fist, so you can completely understand the buying process in order to more thoroughly communicate it to your user.
There are other purposes besides selling that a website has, but when it comes down to it whether it be selling your expertise, your services, or your opinion, the message of the site is an act of convincing your user. The look, which includes images, animations, and videos, must support your message. Colors and modes can be created within a site, however you cannot affect smell and taste. Although someone who is good with the message may be able to stimulate these senses as well.
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