A Newsletter by SAM about using your website.
For two important reasons, informative well-written newsletters should be stored on your website. First, their content appeals to search engines and will elevate your site's ranking. Second, storing your company's news gives a broader, accessible picture of you and your company to website visitors. Once you have committed to creating a customer-friendly newsletter, a few suggestions will make it easier for you to create newsletters and for your customers and website visitors to access.
Our goal is to print a nice-looking newsletter from your website. If you print the newsletter you are reading now, you'll get a nice looking, clean newsletter. However, generally when printing directly from a website, you also print unwanted text like the navigation bar. Every printer is set up with different settings, so text and images often vary according to those settings. In our newsletter, we have eliminated the navigation bar when printed and the logo will automatically change so it looks good on paper. We can set up your newsletter so that it too will print to look like ours.
What can a blog do for you and your website? At transNETMedia® LLC, we are committed to creating a weekly blog posting because we know that it increases our website's traffic and ranking in search engines.
Second, writing a blog on a regular basis gives you content for your newsletter. We mentioned this in our last blog, but it is worth repeating. If you write a blog weekly, in four weeks you'll have enough for a monthly newsletter. You can expand on those articles or maybe add other company news about employees or services. Then monthly you can send your followers an email containing a link to your newsletter which resides on your website. Again you've increased your website traffic, but you have also contacted your customers or potential customers in a beneficial way. Good marketing practices encourage businesses to reach out to their customers on a regular basis.
A good email list is a powerful marketing tool for communicating to your clients and potential clients. Email lists can be purchased, but the best email lists are created from your personal interaction with people. These people - ones who have met you face-to-face are more likely to recognize your name and be more receptive to your emails. Every time you are out networking, add the people you meet as new contacts to your list. Also, collecting emails on your site is another way to get to those who have an interest in hearing from you.
Once you have a good contact list, what do you send? Research shows that users respond to an image in emails, so pick one that fits with your message. Use only one appropriate image as well as a small logo for your branding efforts. When sending an email to someone's work address, be aware that he will probably not take time to read your twelve-page newsletter. He may close it forever. Basically, users will read an inch of email copy. Any more copy will be disregarded. The best option is to have a bulleted list of your newsletter's highlights and then have a link to your newsletter which should be located on your website. Make the bulleted list enticing enough to motivate readers to click on the link. They are not only reading your newsletter, but also visiting your site and increasing your traffic. These reasons should motivate you to create a newsletter on your site; however, we do not recommend using a pdf format for it. Place your newsletter on a separate page in your website because search engines will locate it better, and it is more user friendly. Finally, we can certainly help you create a printable newsletter format.
Creating and publishing a newsletter on the web makes a lot of sense for two good reasons. First, it serves as a source of valuable information for your clients or visitors. Second, it keeps your website content up to date and accessible to search engines.
In addition, if your newsletters contain articles about your company's growth and history, a potential customer can get a complete and credible picture of your company.
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All Rights Reserved 1995 - 2017
transNET Media® LLC
All Rights Reserved 1995 - 2017